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  • Writer's pictureJavier Reyes

How to Create an Effective Video Marketing Strategy?

Video marketing is the future of digital marketing.

Nowadays, companies are incorporating video into their digital strategies to promote, position, or advertise their products or services and achieve their goals.

The benefits of using video marketing are many: it increases virality, improves engagement, and offers better web positioning.

Measurement is one of the most important factors in our video marketing strategy. The choice of metrics and performance indicators (KPIs) will depend on the objectives you want to achieve. Here are some examples:

  1. Conversion rates per social network

  2. Number of times the video is shared on social media

  3. Increase in engagement on social profiles

  4. Viewing time

  5. Lead generation after watching the video

  6. Traffic to your website

  7. The number of new and recurring reproductions.

To design an efficient video marketing strategy, follow these steps:

  • Define your goals and objectives: What do you want to achieve? More views, attract more traffic to your website, increase the number of followers, or improve your brand image.

  • Know your audience: Understand their needs, tastes, and concerns. The more you know about your potential customers, the better you can connect with them.

  • Define your message: It should be clear, impactful, and effective. Focus on creating content that users want to share.

  • Create emotional content: Don't forget that emotion is one of the most effective tools for persuasion.

  • Adapt your videos to each social network: Think about the different ways in which Facebook, Twitter, or Instagram attract their users and how they behave when sharing content.

  • Storytelling: Win over your users and make them remember your brand. Tell them stories that allow them to get involved, understand, and make decisions. No one wants another ad.


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