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  • Writer's pictureJavier Reyes

6 tips to extend the life of your video content.

Every communication product must function as derivative content for your digital properties.

Content

As in this story:

The most relevant expo of your industry just happened, you prepared for months, stayed up several nights, worked several weekends, and invested a lot of money and time to create an impressive business presentation on video. Congratulations.


The destiny of that valuable video in which you invested a lot of resources has two very common destinations: a backup hard drive or getting lost among waves and waves of emails. When you need it again, no one will have "the link to download it."


All the videos we make at PCHStudio are designed to become derivative microcontent to be published on a variety of internal or external communication platforms.


If you make a video with us, its narrative structure has a well-defined central communication idea that will work and communicate your objectives in a clear way, regardless of whether you publish it in a different context for which it was planned.


With a minimal investment, you can double or triple the lifespan and value of your communication materials.


Therefore, here are 6 points you should consider to extend the life of your presentation video beyond the time it was planned for.


1.- Central Idea of Communication

The central part of your communication must be expressed in a single, compact, and clear sentence. This makes it so that even if your video is out of its initial context, the audience understands and remembers the main idea of your entire communication. Make sure that your main video, as well as its derivative adaptations, start or end with this idea.


2.- Modular script/communication axes

The writing should allow you to make cuts in the main ideas or communication axes. You can divide it by themes. Make sure to start and close ideas as you develop them, and you will be able to edit fragments that you can publish separately more easily.


3.- KeyFrames = Derivative Content

Look for the most important keyframes of your video and generate static content (posters, postcards, infographics). The script will become the copies of publications on social media, for example, and each keyframe will become the images that accompany them. You can base yourself on the construction of the storyboard to identify these relevant moments in your already produced content.


4.- Always work in the best possible resolution

Always work in the best possible resolution that your budget allows. No one likes pixelated or stretched images, so producing content in high resolution will make it easier to adapt your content to digital platforms.


5.- Let a professional help you

If you have an internal Digital Marketing team, we highly suggest you pass the ball to the experts since social media platforms each have their own rules and dynamics. Not everything can be published in the same way on the same networks. If you don't have them, don't hesitate to contact us. We'd be happy to help


6.- Protect the information

Last but not least, always review before making any publication that the content that will be revealed does not show any type of confidential data or information that could compromise the company.


At PCHStudio, we know that social media is a beast that eats a lot and every day, so don't throw away the great effort you made on your video. For a minimal extra investment, you can double or triple its useful life and get a better return on your investment.

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